Skills Series

CONTENT AND LEARNING OBJECTIVES

Even if we know what needs to be done to promote better health, getting other people (from patients and clients to colleagues, managers and even politicians) on board with our perspective and ideas is vital, and it requires a subtle yet artful approach referred to as influencing. This webinar brings together our expertise with influencers in the world of food, health and communications to share practical advice, top tips, techniques and experiences on how to use the power of influencing to ensure the nutrition voice is heard and top of the agenda.

Becoming an influencer is not just about how many followers you have on social media, or how famous you are. Some of the best influencers in the world of food and health operate entirely offline.

Influencing skills are a core leadership skill and a major determinant of successful working relationships. No matter what your level, work environment or personality, everyone can (and should) learn to be influential. It’s about mastering some key techniques and principles, thinking about your approach and communication style and putting it all into practice for a positive impact.

This session is designed for anyone who would like to get better at influencing and persuading their key decision-makers and stakeholders, from patients and clients to colleagues, managers and even politicians.

We’ll be joined by leading experts in marketing, communications, business, and nutrition to share their top tips about how to gain credibility to be more impactful at work, navigate organisational politics and become a more effective influencer and leader.

We’ll cover:

• How to identify sources of influence in an organisation or group
• Key principles of persuasion and how they can be used in practice
• Different personal and social styles and how they can be used for positive impact
• How to champion nutrition within your role and ensure it is top of the agenda

Watch this webinar to:

Gain understanding of

• Who you are aiming to influence and determine their level of influence
• What is important to your audience
• How to present your message in the most impactful manner

Be aware of

• Personality styles and why this is important when trying to influence a situation
• Your mindset and how this affects your confidence
• Your presentation style and how this can affect the delivery of the message

Be able to

• Understand the importance of asking ‘good’ questions in order to improve your influencing skills
• Have tools and techniques to become more impactful in meetings and presentations
• Feel more confident when working with stakeholders, clients and senior leaders

Programme outline:

Keynote presentation:
Navigating the Nutrition landscape: Tips & Techniques on the art of Influencing
Joanna Sadie, Founder of Leapfrog

CPD CERTIFICATE & LEARNING MATERIALS

This webinar is approved for CPD by the AfN
 

Webinar slides and links to other key resources will be sent within 2 weeks of viewing the webinar, along with a separate personalised CPD certificate to save for your files. Add hello@mynutriweb.com to your safe senders to ensure you receive them.

This webinar is being run in association with Veg Power, The BDA Industry Specialist Group and The Obesity Health AllianceAbout Veg Power

80% of children don’t eat enough vegetables, with a third eating less than one portion a day. We face a national crisis in the nation’s diet, threatening our health, our environment and UK farming. Veg Power, is a not-for-profit alliance, founded by the Food Foundation, Hugh Fearnley-Whittingstall, Sir John Hegarty and the Baroness Boycott, to increase vegetable consumption in the UK.
Veg Power is supported by a huge alliance of grocers, growers, government, media companies, celebrities, communities and schools all united by a common purpose – to inspire kids to love vegetables and to share that joy with their parents today and their own children tomorrow.

The BDA Industry Specialist Group

The BDA Industry Specialist Group aims to support and bring together dietitians working in industry.
The objectives of the group are as follows:
– To raise the profile of dietitians working in industry amongst food companies and the dietetic community.
– To provide a source of networking and peer to peer support for those working in industry roles.
– To work closely with universities and industry to create new student placements which will help to foster new talent and provide more job opportunities in the food and drink industry for the dietetic and nutrition community.
– To encourage career development and progression by providing dietitians with education and training on professional skills.
– To provide guidance on adhering to the HCPC code of conduct and ethics and maintaining dietetic competencies in a non-clinical role.
If you’re a dietitian working in industry and are interested in being a member, visit the BDA Industry Specialist Group web page on the BDA website here.

The Obesity Health Alliance

The Obesity Health Alliance is a coalition of 50+ health charities, medical royal colleges and campaign groups.
We work together to positively influence policies to improve population health and reduce diet-related ill health.