Transitioning towards a plant-based diet – empowering consumers for change

Rosie Martin, Virginia Messina

Transitioning towards a plant-based diet – empowering consumers for change

Rosie Martin, Virginia Messina




Part of the symposium ‘Shifting our food systems for climate and health

Click here to see all the symposium webinars

Session Outlines and Learning Objectives

About the session

Although there is now universal consensus that a plant-rich diet should be eaten to help with health and planet, studies show that some people still perceive this as difficult to achieve, while some have concerns and in others myths around plant-based eating are observed. So what are these and how can we help more consumers to overcome challenges and enjoy a plant-rich diet?

In this session we will hear from

Two expert Dietitians on either side of the Atlantic who are both inspiring consumers to enjoy a more plant-rich diet. In interview with X they will share their expertise in translating the science into accessible ways that consumers can understand providing practical and inspirational solutions and support to overcoming the perceived barriers.

Watch this webinar to

Gain clear understanding of:
  • Barriers to plant-based eating
  • Enablers to plant-based eating
Be aware of:
  • The benefits of plant-based eating for health and planet
  • The nutritional considerations surrounding plant-based eating how to overcome concerns
    – Protein quality
    – Anti-nutrients
    – Mineral bioavailability
    – Calcium
    – Iodine
    – Iron
    – B12
  • The myths surrounding plant-based eating and how to overcome them
Be able to:
  • Support consumers in transitioning towards a plant-based way of eating through practical and behaviour change strategies when
    – Shopping
    – Cooking/preparing
    – Eating out
  • Consider the importance of language and communciation styles

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Melissa Mogor

Guest speaker

Rosie MartinDietitian, UK

Rosie is a plant-based specialist dietitian promoting dietary change for human, planetary and animal health. Rosie works as the Employee Health & Wellness Dietitian for her local NHS trust, as well as running and her private business, Rosemary Nutrition and Dietetics.

Melissa Mogor

Virginia MessinaDietitian, USA

Virginia Messina, MPH, RD is an expert in vegetarian and vegan nutrition. She has twice co-authored the Academy of Nutrition and Dietetics’ Position on Vegetarian Diets, is the co-author of three popular books on vegan nutrition, and of a vegetarian textbook for health professionals. She speaks about plant-based nutrition at events for both the public and health professionals.

Melissa Mogor


Professor Jennie Macdiarmid
Professor in Sustainable Nutrition and Health, University of Aberdeen

Jennie is a Professor of Sustainable Nutrition and Health and the Interim Director of interdisciplinary challenge Health, Nutrition and Well-being. She gained a BSc (Hons) in Nutrition and Food Science from the University of Surrey, during which she spent a year working at the CSIRO research laboratories in Melbourne, Australia. After graduating she worked as a research assistant at the Institute of Food Research (Norwich) and the University of Dundee (Psychology dept) investigating chocolate and eating behaviours. In 1997 she completed her PhD at the University of Leeds (Psychology), after which she spent 18 months working for the International Obesity Task Force in Aberdeen. Before joining the Rowett Institute at the University of Aberdeen in 2006, she worked in department of environmental and occupational health in the medical school. Her research focuses on food and nutrition security and the impact of diets on climate change and land use. This includes understanding how to change dietary habits to be healthier and more environmentally sustainable.

Melissa Mogor


Sue Davies
Head of Consumer Rights and Food Policy, WHICH

Sue Davies is Head of Consumer Rights and Food Policy at Which?. She leads Which?’s work on food, trade, sustainability and wider consumer rights and consumer product safety policy. She was the Chair of the European Food Safety Authority from 2012-2016 and has been awarded an MBE in recognition of her work on food safety.

View Rosie Martin and Virginia Messina’s talk (30 mins CPD)

Part of the symposium series:



This webinar has been approved for CPD by the BDA and AfN

You are welcome to attend individual sessions. CPD certificates will be issued based on length of total time attended.


Webinar slides and links to other key resources will be sent within a week of viewing the live webinar, along with a separate personalised CPD certificate to save for your files. Add hello@mynutriweb.com to your safe senders to ensure you receive them.

This symposium has been kindly supported by Oatly

About Oatly
We are the world’s original and largest oat drink company. For over 25 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, and spreads. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
We aim to help drive a systemic shift in society to a more plant-based food system to tackle climate change and public health challenges. We always aim for our products to have as good as or better nutritional profile than the dairy benchmark.

For more information, please visit www.oatly.com

Oatly produce a specialised newsletter for health professionals. If you would like to sign up please click here.

For health professional website, please visit hcp.oatly.com to download articles, fact sheets, reports, webinars and more!

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