R

Free

60mins

The Veganuary Effect

Measuring the impact on sales of plant-based vs meat products.

Dr Sue Reeves, RNutr

Tuesday 10 January 2023 20:00–21:00 GMT

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Season 4

#MNWJournalClub #MyNutriWeb @MyNutriWeb

CONTENT AND LEARNING OBJECTIVES:

Does promoting plant-based products in Veganuary lead to increased sales, and a reduction in meat sales? A natural experiment in a supermarket setting

Veganuary is becoming an increasingly popular challenge that encourages people to switch to a vegan diet for the month of January. In 2022, Veganuary inspired and supported over 620,000 people to try a vegan diet!

But what is the real effect of this popular campaign? Does promoting plant-based products in Veganuary lead to increased sales, and a reduction in meat sales?

This Journal Club session discusses a study exploring the effectiveness of a supermarket-based intervention that aimed to increase the availability, and affordability of plant-based products during Veganuary and explore changes in plant-based and meat product sales.

This ‘real-world’ experiment also provides an opportunity to explore the validity of findings in natural experiments and the use of nudging strategies.

Watch this webinar to

Gain clear understanding of:
  • The idea of Veganuary
  • Natural experiments
Be aware of:
  • Variations in study design
  • Nudging strategies to help customers make choices that are potentially healthier or better for the environment
Be able to:
  • Read and critique a scientific paper
  • Consider the context of the research conducted

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Dr Sue Reeves, Head of Undergraduate Studies and Student Experience, Department of Life Sciences, University of Roehampton

Expert speaker

Dr Sue Reeves, RNutr
Head of Teaching and Learning, University of Roehampton

@DrSueRNutr

Dr Sue Reeves is the Head of Teaching and Learning in the School of Life and Health Sciences at the University of Roehampton. She has taught Nutrition for over 20 years, and has been an external examiner and advisor on degree programmes in the UK, Singapore and Malaysia. She is a Registered Nutritionist and Fellow of the AfN.

Paper reference

Trewern, J., Chenoweth, J., Christie, I., & Halevy, S. (2022). Does promoting plant-based products in Veganuary lead to increased sales, and a reduction in meat sales? A natural experiment in a supermarket setting. Public Health Nutrition, 25(11), 3204-3214. doi:10.1017/S1368980022001914 – Cambridge University Press

Download the discussion paper
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Dr Caroline Childs - Lecturer in Nutritional Sciences within Medicine at the University of Southampton

About Journal Club Chair, Dr Caroline Childs

@caroline.e.childs

Each Journal Club session is chaired by Dr Caroline Childs, Nutrition and Metabolism subject lead in Medicine at the University of Southampton. She received student-nominated awards for ‘most engaging lecturer’ and ‘best pastoral support’ and a colleague-nominated award for teaching excellence. Dr Childs is a Nutrition Society Ambassador and a South East Regional Representative for the Association for Nutrition.

As she says, “Developing skills in critical appraisal is an essential part of being a competent nutrition professional – whether you’re a dietitian, nutritionist or health professional specialising in nutrition.”

APPRAISING RESEARCH PUBLICATIONS

Nutrition research reported in the media often highlights mixed or contradictory results between studies. So, as a nutrition professional, how can you ensure you use the strongest available evidence to inform your practice?

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CPD CERTIFICATE & LEARNING MATERIALS

This webinar has been approved for CPD by the AfN

Once you have viewed a full recorded session the mynutriweb team will review and arrange to send you your certificate via email from hello@mynutriweb.com within two weeks of viewing the session.

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