Motivating or Stigmatising?
Finding effective public health messaging
Professor Jane Ogden
Tuesday 22 November 20:00–21:00 GMT
CONTENT AND LEARNING OBJECTIVES:
During the COVID-19 pandemic, research showed that those of a higher body weight are at an increased risk of severe illness from COVID-19. Media reporting quickly shifted to communicate this and the UK Government introduced several measures to reduce obesity prevalence, including legislative changes and a new public health campaign.
Did this messaging simply add to existing stigma of people living with obesity? Or was it a key motivator to improve health?
This Journal Club session discusses a study exploring how people living with overweight or obesity respond to public health messaging about weight loss in the context of COVID-19.
The session will critically analyse the paper to explore what messaging works and for who, and will provide insights into how to critically analyse both qualitative and quantitative research in the area of weight stigma and behaviour change.
Watch this webinar to
Gain clear understanding of:
- The strengths and weakness of different research designs
- The problems with research conclusions about causality
- The status of qualitative data
Be aware of:
- Limitations with all research designs
- Strengths and limitations of qualitative data
Be able to:
- Navigate through a paper efficiently
- Judge whether the conclusions are justified
Professor Jane Ogden
Professor in Health Psychology, University of Surrey
Jane Ogden is a Professor in Health Psychology at the University of Surrey where she teaches psychology, dietetic, nutrition and vet students to think psychologically about health. She has carried out research into eating behaviour and weight management for over 30 years and has published 8 books and over 200 research papers. She is also a regular contributor to the media and passionate about making science accessible.
This session discusses the paper: Stewart, S.-J.F. and Ogden, J. (2022), “Motivating or stigmatising? The public health and media messaging surrounding COVID-19 and obesity: a qualitative think aloud study”, Health Education, Vol. 122 No. 4, pp. 374-386. https://doi.org/10.1108/HE-04-2021-0067
About Journal Club Chair, Dr Caroline Childs
Each Journal Club session is chaired by Dr Caroline Childs, Nutrition and Metabolism subject lead in Medicine at the University of Southampton. She received student-nominated awards for ‘most engaging lecturer’ and ‘best pastoral support’ and a colleague-nominated award for teaching excellence. Dr Childs is a Nutrition Society Ambassador and a South East Regional Representative for the Association for Nutrition.
As she says, “Developing skills in critical appraisal is an essential part of being a competent nutrition professional – whether you’re a dietitian, nutritionist or health professional specialising in nutrition.”
APPRAISING RESEARCH PUBLICATIONS
Nutrition research reported in the media often highlights mixed or contradictory results between studies. So, as a nutrition professional, how can you ensure you use the strongest available evidence to inform your practice?
CPD CERTIFICATE & LEARNING MATERIALS
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